What used to be referred to as a buyer persona is now commonly known as a client avatar. Like most video games, this creation gives your customer a detailed profile included with wants, needs, and ... READ the POST
Why Branding is About More Than Just Colors?
Visuals may get you noticed, but effective branding is more than just a color scheme. These days especially, you need to do more than just "make it pop." If you're not taking the time to pour out into ... READ the POST
10 Mistakes You Make When Starting a Business
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Congratulations! You’ve made the decision to start a business, and you have all your ducks in a row, or so you think. When starting out in the small business world, you wear many, many hats in the ... READ the POST
My Top 5 Favorite Tools for Running a Service-Based Business
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When I started running my own service-based business, I was clueless about the resources that can be used to help me while I was buried with so much work. From the day-to-day operations I had going ... READ the POST
