What used to be referred to as a buyer persona is now commonly known as a client avatar. Like most video games, this creation gives your customer a detailed profile included with wants, needs, and values. Essentially, you are creating your ideal Sims character that you want as a customer. This character is an important category to focus on for your business because it helps narrow your target audience and understand who you are trying to sell to on any given day. Creating a client avatar will help your business to effectively advertise to their potential clients and maximize exposure for what you are offering. 

In order to create a client avatar, you need to think about the following factors to shape out who the target audience is and why they would need your product or service. 

Demographics

This will have you thinking about some statistical data relating to your avatar’s age, marital status, education, occupation, and income. By providing these factors, you can begin to narrow what people will be able to afford your product or service. With an understanding of their purchasing power, you can make plans surrounding that information accordingly. Being able to get this data for your ideal client can also rule out the type of people you may be accidentally targeting. Shifting your focus based on their demographics can be a gamechanger in terms of getting in business.

Interests

When thinking about your ideal client, you want to ensure that their interests align with what you are selling to them. If you are selling cat toys to someone who hates cats, it will not be an excellent fit for the business. Take into consideration their entertainment interests, hobbies, favorite sport, and what they like to do in their free time. By focusing on the client and understanding what they enjoy doing in their everyday life, you have insight into what they can do when they buy your product or service. 

Behaviors

How your customer behaves can be a direct correlation to how they buy. Are they quick to spend their money, or do they invest? Do they have multiple credit cards or only spend what they have? Depending on what you are trying to market to customers, these questions are vital in creating a potential transaction. When running a business, you want to understand customer expectations and the way they navigate in their lives. By including this into your client’s avatar, you can start to make predictions about why and at what point they would be looking for the product or service you offer. 

When curating a customer avatar for your business, you want to recreate the full experience you want customers to have when shopping with your business. It can make a massive difference for your business and brand when you know the type of person buying from you. Creating a client avatar can be one of the best tools to take you to the next level in marketing and targeting your ideal audience. Don’t skip over this extremely vital factor when thinking about your business and its potential in getting you the clients you want to attract.

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